Serena Baney
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Privacy Policy

Serena Baney (aka “”) values your privacy and I desire to ensure your experience with us and my subsidiaries and related companies (collectively “Serena Baney”, “I”, “me”, or “my”) and all my Sites and all my related subdomains (the “Sites”) and all my products are as satisfying and safe as possible. In that regard, I have established for the Sites and/or Services the following privacy policy to explain and describe what personal information I collects on my Sites and/or Services, how I use it, and your options regarding information I may collect about you. By accepting this Privacy Policy, you expressly consent to the information handling practices described in this Policy. This Privacy Policy is a part of and incorporated into my Terms of Use and End user License Agreements associated with its Sites and/or Services. In addition, by accepting this Privacy Policy you expressly represent: (a) that you are over the age of 18 and/or not considered a minor in the jurisdiction for which you reside; or (b) that you are a parent or guardian of a minor child and you who have expressly consented to handling of the minor’s personal information as described in this Policy. Your continued use of my Sites and/or Services or any other content, products or other services covered by this Policy constitutes your acceptance and agreement to this Policy and any updates.

Contacting Me
If you have questions about this policy, please feel free to contact me at

Information I Collect

In describing my collection, use, and sharing of information in this Policy, I refer to my collection and use of “Personal Information”. “Personal Information”, as used in this Policy, is personally identifiable information, which is information that directly identifies an individual, such as first and last name, mailing address, email address, billing information, IP addresses, demographics, passwords, or other online contact information, or telephone number. I collect Personal Information, as well as non-personally identifiable information on Serena Baney Sites and/or Services.

I collect Personal Information in two ways. First, I collect information you provide to us in optional, voluntary submissions, such as in registration forms, user profiles, promotional signups, sweepstakes / contest entries, requests for customer service, software and mobile applications, downloads, and curriculum vitae submissions. Second, some Personal Information may be collected automatically. This is described below in “Passive Data Collection.”

I may also obtain information, including Personal Information, from third party sources. If I directly combine information from third parties with Personal Information that I have collected, I will treat the combined information as Personal Information and handle it in accordance with this Policy. In addition, please note that I may solicit third parties to collect Personal Information on my behalf and in such cases I instruct those third parties to comply with this Policy and all applicable data protection laws.

Please be aware that I am prohibited from conditioning a child’s participation in any activity on that child disclosing more personal information than is reasonably necessary to participate in that activity. You are under no obligation to provide, and can decline to provide, any requested information at any time. However, if you decline to provide personal information that is reasonably necessary to participate in certain activities, you may not be able to participate in those activities on certain Sites and/or Services.

Passive Data Collection

I may receive passively-collected information through a variety of methods including but not limited to:


I may use a variety of methods, including “cookies” to collect information.

What is a cookie?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user’s device.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that advertisements you see online are more relevant to you and your interests.

The cookies used on my Sites and/or Services have been categorized based on the categories found in the ICC UK Cookie guide. A list of all the cookies used on my Sites and/or Services by category is set out below.

Performance Cookies

Serena Baney collects cookies on my Sites and/or Services to capture information about page visits (e.g. “performance cookies.”) This information is anonymous and Serena Baney uses this information only internally–to deliver the most effective content to my visitors. Information from the cookie is used to gauge page popularity, analyze traffic patterns on my Sites and/or Services, and guide development of other improvements to my Sites and/or Services.

Targeting, Performance, and Functionality Cookies

In my email programs, Serena Baney employs some tracking methods (e.g. “targeting, performance, and functionality cookies”). I track “opens” via a tracking pixel in the email-meaning I track who opens my email messages and when you open my email messages; and I track “clicks” via encoded URLs-meaning I track whether you click on the links contained in my email messages. This information is used internally only to help us deliver relevant messaging, and is not shared with any third parties.

Functionality and Necessary Cookies

Serena Baney does not require that you accept cookies and/or you may withdraw your consent to my use of cookies at any time by adjusting your browser’s privacy settings. However, some functionality on my Sites (e.g. “functionality cookies”), my product or service check-out process, and Services may be disabled if you decline to accept cookies ( e.g. “necessary cookies”).

Opting Out of Cookies

You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. You may also change your cookie settings through preference options in my Sites and/or Services, where applicable. I will indicate that upon selecting your preferences, that I will use a cookie to remember your preferences.

Serena Baney never gives away information about my users. If you choose to provide Personal Information about yourself, Serena Baney will use this information only to communicate directly with you. Serena Baney will not sell, rent or otherwise disclose that information to third parties unless such disclosure is necessary for the purposes set forth in this Policy, by law or a policy or notice contained or associated with a specific Site(s) and/or Service(s).

Location-Based Services

I may collect, use, and share (with Serena Baney partners, service providers, and licensees) precise location data, including the real-time location of your mobile or fixed location device.

Analytics Tools

I use analytics tools and other third party technologies, such as Google Analytics and DoubleClick Cookies, to collect non-personal information in the form of various usage and user metrics when you use my online Sites and/or Services. These tools and technologies collect and analyze certain types of information, including cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behavior and usage information, feature use metrics and statistics, usage and purchase history, MAC Address, mobile unique device ID, and other similar information.

The third party analytics companies who collect information on my Sites and/or Services and other online products and/or services may combine the information collected with other information they have independently collected from other websites and/or other online or mobile products and services relating to your activities across their network of websites as Ill as online and/or mobile products and services. Many of these companies collect and use information under their own privacy policies.

In addition to my use of technologies as described herein, I may permit certain third party companies to help us tailor advertising that I think may be of interest to you based on your use of Serena Baney Sites and/or Services and to otherwise collect and use data about your use of Serena Baney Sites and/or Services. For more information about this practice, please see the “Third Party Advertising Technologies” section below.

You may opt out of the DoubleClick cookie by visiting the Google advertising opt-out page or you may opt out of Google Analytics by visiting the Google Analytics opt-out page.

Google has additional information available about their Remarketing Privacy Guidelines, and Restrictions.

How I Use Information

Generally, I use Personal Information to establish and enhance my relationship with my users through four main categories: (1) Communication; (2) Optimization; (3) Advertising; and (4) Sharing Features. Below, I provide some specific examples of how I use the Personal Information and other information I collect.

Communication and Responding to Requests

I use your information, including Personal Information to provide you with customer support, process transactions, respond to users’ requests, send newsletters and updates, send special offers and advertisements, seek your opinions and feedback, and connect users to Serena Baney Sites and/or Services, and to products and services of my partners and licensees.


I use user information, including Personal Information, behavioral metrics, and other non-personally identifiable information to operate, provide, improve, and maintain my Sites and Services, to develop new products and services, to prevent abuse and fraud, to personalize and display advertisements and other content for you, and for other administrative and internal business purposes.


I use user information, including Personal Information, behavioral metrics, geo-location data, demographic data and marketing preferences to personalize and display advertisements and other content for you.

Sharing Features

I use your information, including Personal Information and any other information you submit directly or through passive means to provide you with various ways to connect and share content (e.g., web content, user generated videos, text, drawings, and screen and lecture captures, and quizzing features, media, tools, services and other products) with third parties. For example, I may provide you with the opportunity to email a link to certain content to another person. To use this feature, I may require you to provide certain Personal Information including your email address and the email address of each person to whom you send the link.

I also may allow you to share links to content with users of various third party services (e.g., social networking, search and sharing services). When sharing links using one of these third party services, if you are not already logged in to the third party service, you will need to supply login credentials for it. If you are not a registered user of the third party service, you will need to sign up for it. You are supplying the registration information or login credentials for the third party service directly to that third party, and not to us. By using any of these third party services to share links to content, you permit us to access, use and disclose any information relating to your account on each such third party service (such as your user name and profile information) that is available to us through the third party service, including through its application programming interface (API) pursuant to this Policy.

When I Disclose Personal Information

I do not share Personal Information with third parties except in the limited circumstances described in this Policy.

Service Providers

I may provide Personal Information to third parties for their use in performing internal business functions (e.g., payment processing, customer service, maintenance, security, data analysis, email transmission, beta testing, or data hosting) on my behalf. Additionally, some third party service providers may collect information, including Personal Information, on my behalf. For example, I may use a third party provider to assist us in utilizing data monitoring and scouring technologies to obtain and transmit data on users of illegal copies of some of my products ( i.e. my Camtasia Studio® software product). This data collection is not performed on users of legally licensed products from Serena Baney and its authorized distributors. If you are using an illegal copy of my software and do not consent to the collection and transmission of such data (including to the United States), cease using the illegal version and contact us or one of its authorized distributors to obtain a legally licensed copy of the product.

Whenever possible, I require such third-parties to only collect and use Personal Information in accordance with this Policy, to maintain the confidentiality, security, and integrity of such Personal Information, and for no purpose other than providing us with my requested services.

I may disclose Personal Information if I have a good-faith belief that doing so is required by a subpoena, warrant, or other judicial or administrative order or otherwise required by law. Additionally, I may disclose Personal Information where I, in good faith, deem it appropriate or necessary to prevent violation of my Terms of Use or End User License Agreements, or my other agreements; take precautions against liability; protect my rights, property, or safety, or those of a partner, any individual or the general public; maintain and protect the security and integrity of my Sites and/or Services or infrastructure; protect myself and my Sites and/or Services from fraudulent, abusive, or unlawful uses; investigate and defend myself against third party claims or allegations; or assist government regulatory agencies.
Change of Ownership

Information about my users, including Personal Information, may be disclosed as part of any bankruptcy, merger, sale, transfer of company assets, acquisition, or similar transaction. In the event of such a transaction in which your Personal Information would be transferred to a third party, I will make reasonable efforts to notify you. For example, I will post a notice of the transfer of Personal Information on my Sites and/or Services and, if I have your email address, I will send notice of the transfer of Personal Information to that email address.

Interactive Features

If you use a forum, blog, channel, bulletin board, chat room, user commenting features, or other interactive sharing or social features that may be offered through any of my Sites and/or Services, you should be aware that any Personal Information you submit, display, or publish there is considered publicly available and can be read, collected, used, and disclosed by other users of those features, by us, and other third parties without restriction, except to the extent limited access features are available, if any. To request removal of your personal information from my blog, sharing service or community forum, for example, contact us at the information provided in this Policy. In some cases, I may not be able to remove your Personal Information, in which case I will let you know if I are unable to do so and why.

Third Party Advertising Technologies

In addition to using cookies and related technologies as described above, I also may permit certain third party companies to help us tailor advertising that I think may be of interest to users and to collect and use other data about user activities on my Sites and/or Services (e.g., to allow them to tailor ads on third party services). These companies may deliver ads that might also place cookies and otherwise track user behavior. These companies may use information about user behavior in order to provide customized advertisements across various services and products. In the course of providing these services, products or placing advertisements, these third party companies may place or recognize a unique cookie on your computer, and may record information to these cookies based upon your activities on any of my Sites and/or Services and on third party websites. Each of these companies uses this cookie information according to their own privacy and security policies. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out as indicated in this Policy. Please note this does not opt you out of being delivered advertising. You will continue to receive generic ads.

Your Choices

Submitting Personal Information

If you do not want to submit Personal Information that is necessary to provide or use my Sites and/or Services or to fulfill your request, you will not be able to access and/or participate in certain Serena Baney Sites and/or Services. For example, you will not be able to register for an account with us or participate in certain contests or promotions, or access and/or use certain Serena Baney product features or online services. In addition, your refusal to submit Personal Information may limit my ability to respond to your customer support inquiry in a timely fashion.

Editing Personal Information

You may, at any time, update, correct, or delete certain Personal Information that you have provided to us by updating your preferences on the Account Settings page or by contacting us at the mailing or email address provided set forth in this Policy.

Marketing Choices

If you want to remove yourself from individual communications, including marketing promotions, advertisements, updates and email newsletters, simply click the unsubscribe link in the communication or access your Account Settings page when logged in. You also acknowledge and agree that there may be instances where I may elect to notify you about administrative notices regarding your account with us, such as to inform you about changes to my terms, conditions, and policies, that your account may be expiring, or to provide you with other relevant administrative information about your account. Because this information is important to your interaction with us, you may not opt out of receiving these communications.

Account Deletion

If you submit Personal Information, you may delete your account with us at any time. If you delete your account, your Personal Information and any and all other account related information including, but not limited to, user profile data, purchasing history, sharing data and any other data, credits, or content specifically associated with your account are also permanently deleted. Deletion of your data may take up to 30 days from accessible systems and up to 90 days from backup systems. If you choose to have an account with us in the future, you will have to sign up for a new account as none of the information you previously provided or saved within your account will have been saved.


I take reasonable measures, including the implementation and maintenance of physical, electronic, and managerial procedures, in an effort to assure the security, integrity, and accuracy of all Personal Information that I collect. my efforts include procedures designed to avoid unauthorized access, alteration, misuse or disclosure of Personal Information.

If I learn of a security systems breach, I may attempt to notify you electronically so that you can take appropriate protective steps. By using the Serena Baney Sites and/or Services covered by this Policy and providing Personal Information to us, you agree that I can communicate with you electronically regarding security, privacy and administrative issues relating to your account information and usage.

Data Integrity and Data Retention

I collect and use Personal Information in accordance with this Policy and only for the purposes stated in this Policy and/or at the time I request such Personal Information from my users, or for such purposes to which a user may otherwise consent. I do not use or share my users’ Personal Information in a way that is incompatible with the purposes for which such Personal Information was requested and authorized for use by us. I retain Personal Information for no longer than is commercially useful to carry out my business purposes, or as I believe may be legally required. When Personal Information is deleted or updated by you, it may take up to 30 days from accessible systems, and up to 90 days from backup systems, for us to delete such Personal Information.

Access to Personal Information

You may view, correct, or delete the Personal Information Serena Baney stores about you. Most of your Personal Information may be accessed and corrected by simply logging into your account and accessing your profile. If you wish to obtain a report of the Personal Information Serena Baney has about you, please send us a written request at the address set forth in this Policy.

Third Party Login Functionality

I may permit users with accounts on certain third party services, including but not limited to, social networking, search, sharing, and other services delivered by third-parties, to bypass the standard applicable registration process. If you connect through an authorized third party service, you will be able to use your third party login information to log in to your Serena Baney account or access Serena Baney content, Sites and/or Services. I are not responsible for the sharing, posting, commenting, or other content and information gathering practices of any third party services that may be triggered by using these third party login services. Please review their terms of service and privacy policies carefully before using third party login functionality to access any Serena Baney Sites and/or Services.

By using any third party services to log in to your Serena Baney account or access Serena Baney Sites and/or Services, you permit us to access, store and use all information related to your third party account that may be accessible to us through the third party service, including through its application programming interface (API), pursuant to this Policy.

Third Party Services and Links

Serena Baney’s content, including forums contests, products, services, newsletters and communications that I send to my users, may contain links to content provided by third-parties. For example, my communications may contain links to third party merchants ( i.e. PayPal) from whom you may purchase products. To purchase products from these third party merchants, you may be required to provide Personal Information, including your credit card or other payment information.

Changes and Updates to This Policy

I may update this Policy from time to time. If I do, I will update the “effective date” at the top of the Policy. If I make material changes to how I use Personal Information, I will attempt to notify you of the change and to give you the opportunity to exercise choice as to how your Personal Information is used. I will post the updated Policy on the affected Sites and/or Service, and if I have your email address, I will send notice of the update to that email address.

I encourage you to review this Policy periodically to stay informed about my collection, use and disclosure of Personal Information. Your continued use of my Sites and/or Services or any other content, products or other services covered by this Policy constitutes your agreement to this Policy and any updates.


Serena Baney regularly reviews its compliance with this Privacy Policy. Please feel free to direct any questions or concerns regarding this Policy or Serena Baney’s treatment of Personal Information by contacting us through this Site at or by writing to us at Privacy Group, c/o Serena Baney, 5592 Timberfalls Rd. NW, Albuquerque, NM, USA. When Serena Baney receives a formal written complaint at this address, it is Serena Baney’s policy to contact the complaining party regarding his or her concerns. Serena Baney will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that cannot be resolved by Serena Baney and an individual.

No Error Free Performance

Serena Baney does not guarantee error-free performance under this Privacy Policy. Serena Baney will use reasonable efforts to comply with this Privacy Policy and will take prompt corrective action when Serena Baney learns of any failure to comply with my Privacy Policy. Serena Baney shall not be liable for any incidental, consequential or punitive damages relating to this Privacy Policy. This Privacy Policy shall be governed by the laws of the State of New Mexico and the United States, to the extent applicable.